Fuego Enterprises Executive Team

Fuego’s value proposition is critical to achieve market leadership, by providing superior value to diverse commercial opportunities. We use proprietary techniques to gain a competitive advantage, supported by the experience and know-how of our executive team.

Hugo M. Cancio

President & CEO

Hugo Cancio is an internationally-renowned expert on the Cuban business environment and culture and is an active proponent of Cuba’s reconciliation and economic growth. As the President and CEO of Fuego Enterprises since 1997, Mr. Cancio has built a substantial diversified holdings company with operations in media and entertainment as well as travel and telecommunications. He has become one of the most preeminent advisors and consultant on U.S.-Cuban political and economic relations. Among his many accomplishments is the production of the critically acclaimed film “Zafiros Locura Azul” and the OnCuba media platform, which is the first Cuban-focused bilingual platform with national distribution in the U.S. and a leading cross-over media solution for both the U.S. and Cuba. He has also advised several Fortune 500 companies on how to do business with Cuba, including Norwegian Cruise Lines Holdings. He is a featured panelist and speaker in prestigious conferences and publications around the world, including SkyBridge Alternatives (SALT) Conference in Las Vegas, Knowledge@Wharton’s Cuba Opportunity Summit, The New Yorker Magazine, Internationale, France 24, CNN, MSNBC, NBC Today Show, and many others.

Born in Havana, Cuba, Mr. Cancio immigrated to the US in 1980 during the Mariel Boatlift. Mr. Cancio is the proud father of three daughters and while he resides in Miami, he maintains strong personal and business connections throughout Cuba and shuttles frequently to Havana.

Ariel Machado

Vice President & COO

As Vice President and COO of the Group and a member of its Board of Directors, Mr. Ariel Machado has served as Director of Business Development for several companies. With 15 years of experience in the business development for media and entertainment industries in both Havana, Cuba and Las Vegas, NV since 1999, he also headed up a marketing and business consulting firm in Cuba working with companies like BMW and PEUGEOT Motorcycles.

Tahimi Arboleya

Publishing & Branding Director

Tahimi Arboleya holds a Master’s Degree in Communication Sciences. She is a Cuban-born expert with more than 15 years of experience working with international companies and prestigious Cuban institutions. Tahimi has a solid experience in Communication, Branding and Media, with a strong work background between Cuba and the United States in these areas. She was founder of the Communication Department of the University of the Arts of Cuba and Editorial Director of the magazine “Cúpulas”. Mrs. Arboleya has participated in more than 20 international events in numerous countries around the world, and is one of the founders of OnCuba’s Communication Platform and founder of the OnCuba office in Havana, being its representative from its foundation until 2016 when she started working in our Miami offices. Several brands have been created or redesigned under her direction, such as OnCuba (2012), the University of the Arts of Cuba, ISA (2011) and Cubamar (2008). She is the Editorial Director of the OnCuba Travel Magazine since its first edition in March 2012.

Yaima Páez

OnCuba Travel Director

Yaima Paez is a specialist in travel and logistics in the destination land of Cuba. She is an expert in assisting American travelers, travel companies and service providers on OFAC regulations to travel to Cuba. She works in one of the most prestigious Cuban travel agencies and she is a specialist in the North American market. As the manager of OnCuba Travel, which is the agency that represents Norwegian Cruises Line (NCL) in Cuba, she works closely with NCL for exclusive trips to Cuba.

Gisselle Pinares

Director of Finance and Human Resources

Bilingual (Spanish/English) with over 7 years of experience in Finance and Human Resources in the public, private, and government sectors, Gisselle contributes executive level experience in business development, strategic business planning, budget execution, and human potential. Gisselle demonstrates a consistent pattern of leadership, initiative, and quantifiable results. She prides herself in being focused on finding the right questions to ask and assembling and iterating on the best ideas to build systems. Her focus on new ideas and passion around communities has led her to serve as Director of Finance and Human Resources for Fuego Enterprises. Gisselle works directly with the Office of the President and executive team to maximize human potential and create new opportunities for institutional financial growth, bringing business in the world’s most promising market into focus.

Jorge Ruiz

Vice President of Business Development

Jorge is a Cuban-born recently living in the Miami area, with extensive experience in the management of work teams. Knowledge in the commercial, financial and purchasing areas, backed by more than 15 years of performance. Jorge is also an expert in development of exports and internal sales. Focused on the results with top management skills, having managed 13 subsidiaries, 9 divisions and more than 300 commercial establishments with more than 2500 employees. Purchasing management experience with international suppliers (Europe and Asia). Online sales management and import management.

Yeline Ramos

Business Dev. Mgr, Shanghai Office

Fabiana Brunetta, Ed.D.

Director of Research and Development

Fabiana Brunetta received her doctorate in Adult Education and Human Resource Development from Florida International University, the State university of Florida in Miami. Born near Venice, Italy, Dr. Brunetta has over 20 years of combined experience working with leaders in the public, private, and government sectors across three continents. Dr. Brunetta has a strong background in developing, implementing, and evaluating data-driven programs. Dr. Brunetta has taught graduate level classes in the areas of research methods, leadership and organizational development, program management, and program evaluation.

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